Go-to-market consultancy

Signal. Not noise.

GTM for legal tech and GRC companies. quadK helps founders and revenue leaders make better go-to-market decisions in markets where generic SaaS playbooks break down.

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The landscape

Legal tech is in a strange place.

AI has elevated the possible, but also made buying harder. Buyers are trying to decide if they should buy vs. build, or use AI frontier models vs. niche tools. The noise has never been louder.

Founders and revenue leaders are trying to figure out which buyers to chase, what to build next, how to position in a crowded marketplace, and how to actually convert a pipeline that used to close faster.

That's where quadK comes in.

How we work

Three ways quadK works with you.

Engagements are customized to stage and need. Some clients need a strategic thought partner. Others have a defined project to fix a specific problem. Some need hands-on execution to build or rebuild systems.

01

Strategic Advisory

Ongoing GTM guidance for founders and revenue leaders.

Explore strategic →

02

Tactical Engagements

Defined projects to solve specific commercial problems.

Explore tactical →

03

Execution Services

Hands-on implementation for teams that need momentum now.

Explore execution →

Who we work with

Built for teams selling into legal & compliance.

Founders of legal tech and GRC companies navigating the current market
Revenue leaders and CROs who want outside perspective
Early to growth-stage companies building or rebuilding GTM foundations
Teams entering legal tech or GRC from adjacent markets

The difference

Why most GTM advice fails in legal tech.

Legal and compliance buyers do not behave like generic SaaS buyers. The sales cycles are different. The risk tolerance is different. The decision process is different.

What works in horizontal software often breaks here.

Let's talk

Most engagements start with a 30-minute conversation about where you are and what you're trying to accomplish. From there, I'll recommend the right track — or point you elsewhere if I'm not the right fit. No sales funnel. No elaborate proposal process.

Start a conversation

Service · 01

Strategic
Advisory.

Ongoing partnership for founders and revenue leaders building GTM in legal tech.

The premise

More than general startup advice.

Selling into legal markets requires someone who has operated inside these markets, knows the buyers, understands the competitive dynamics, and can tell you how to tell your story.

Strategic advisory is for founders and CROs who want someone to pressure-test decisions, prioritize ruthlessly, and stay focused on what actually moves the business.

Three tiers

Based on the depth of engagement you need.

Tier 01

Strategic Advisor

For founders and revenue leaders who want senior perspective on the decisions that matter. We act as a thought partner and offer guidance on GTM priorities and planning.

Best for: companies who want senior advisory without a full-time hire.

Tier 02

GTM Build & Execution

For companies actively building or rebuilding GTM foundations. Deeper engagement and hands-on involvement in the development and creation of the GTM motion.

Best for: early to growth-stage companies where GTM needs active building, not just advising.

Tier 03

GTM Lead

For companies ready for senior revenue leadership but not yet ready to hire a full-time CRO.

Best for: companies building toward a full-time CRO hire or scaling revenue operations.

Not sure which tier?

Most engagements start with a 30-minute conversation.

From there, I'll recommend the right level of engagement — or suggest tactical or execution work if ongoing advisory isn't the right approach.

Start a conversation

Service · 02

Tactical
Engagements.

Focused projects to solve specific GTM problems. Defined scope, defined timeline, defined outcomes.

The premise

Sometimes you don't need advisory.

You need someone senior to come in, solve a specific problem, and deliver something you can act on.

Tactical engagements are scoped projects that address discrete GTM challenges. Most tactical work falls into recognizable patterns — these packages address the problems we see most often. Custom engagements available for situations that don't fit these patterns.

Packaged engagements

Four patterns. Four outcomes.

GTM Diagnostics

When you sense something is wrong but aren't sure where.

Includes

Funnel review and analysis
Win/loss analysis
Competitive intelligence on competitors

Output Clear diagnostic of where your GTM is breaking down, with prioritized recommendations for what to fix first.

Timeline 4–6 weeks

Positioning & Messaging Sprint

When your positioning isn't landing or your messaging isn't converting.

Includes

Buyer research
Messaging framework development
Positioning workshop with your team
Pitch deck refresh based on new positioning

Output Validated positioning and messaging framework, applied to your core sales materials.

Timeline 5–7 weeks

Revenue Foundations

When you need to rebuild core GTM fundamentals simultaneously — new product launch or use case.

Includes

ICP refinement and target account definition
Pricing strategy and packaging review
Sales motion redesign

Output Realigned go-to-market foundation across who you're selling to, how you're pricing, and how you're selling.

Timeline 6–8 weeks

Conference ROI

When you're investing significantly in a major industry event and want to maximize return.

Includes

Pre-conference target list and outreach strategy
Meeting coordination and briefing docs
Conference-specific sales assets
Post-conference follow-up sequences and next steps

Output Full pre, during, and post-conference planning to convert conference investment into pipeline.

Timeline 4–6 weeks pre-conference, plus post-conference follow-up. On-site support available as an add-on.

Custom

Custom tactical engagements.

Individual tactical projects available when the packages above don't match your specific situation:

Pricing strategy and packaging review
ICP refinement and target account list building
Sales motion redesign
Buyer research programs
Win/loss analysis
Funnel review and analysis
Competitive intelligence and battlecards
Messaging framework and positioning workshops

Scope it together

Packaged or custom — we'll figure out the fit.

Tactical engagements typically start with a 30-minute conversation to understand the problem and determine whether a packaged engagement or custom scope is the right fit.

Discuss your situation

Service · 03

Execution
Services.

Hands-on operational work to fix specific GTM systems. Senior judgment, direct implementation, fast results.

The premise

You know what needs to happen.

You need someone to make it happen quickly and well.

Execution services are focused, hands-on engagements that fix specific parts of your GTM motion. Each is designed to produce clear outcomes in weeks rather than months.

The services

Focused engagements. Clear outputs.

01

The Outbound Accelerator

Complete rebuild of your outbound motion from deliverability through campaigns.

— Email deliverability optimization
— Lead research and enrichment
— Sales sequence development
— 30 days of campaign management

Functional outbound motion with measurable metrics, ready for your team to take over or for ongoing management.

02

The Sales Asset Refresh

Complete update of core sales materials to match current positioning and buyer expectations.

— Pitch deck redesign
— One-pager development
— Battle cards for 3–5 key competitors
— Case study templates

Coherent sales asset library your team can deploy immediately.

03

The Demo Overhaul

Rebuild of your demo for higher conversion.

— Demo flow redesign
— Script optimization
— Sales team training on new demo approach

New demo motion with trained team, designed for specific buyer segments and common objection patterns.

04

GTM Quick Assessment

A diagnostic in days, not weeks.

— Sales sequence audit
— Email deliverability check
— Two-hour strategy call on findings and priorities

Clear assessment of outbound health with prioritized recommendations. Often leads to targeted follow-on engagement.

Custom

Custom execution engagements.

Individual execution services available as focused engagements. Ongoing management engagements available for outbound campaigns and other operational work that benefits from sustained attention.

Email deliverability optimization
Lead research and enrichment
Outbound campaign development and management
Sales sequence and messaging audits
Demo redesign and script optimization
Pitch deck development
One-pagers and collateral
Battle cards
Case study development
Objection handling guides

Start quickly

Scope and pricing confirmed after a 30-minute call.

Execution engagements typically start quickly after the initial conversation to understand your current state and target outcomes.

Start a conversation

About

About
quadK.

A GTM consultancy focused on legal tech and GRC vendors — from someone who has actually operated in legal tech.

The difference

Generic playbooks don't work here.

Most GTM consultants and agencies apply generic SaaS playbooks to vertical markets like legal tech and are surprised when they don't work. Legal and compliance markets don't behave like other verticals.

The buyers are different. The sales cycles are different. The competitive dynamics are different. What works in horizontal SaaS often fails in legal tech.

Those who win, adapt GTM to the realities of legal tech buyers.

Background

Founded by
Emma Kelly.

quadK is a consultancy that focuses on driving growth in legal technology startups.

With almost 20 years of experience in legal — at law firms, software companies, and ALSPs — Emma has a 360-degree view of the legal technology market and what it takes to drive growth.

Find quadK on LinkedIn

Best fit for

Legal tech & GRC companies ready to sharpen.

Early to growth-stage legal tech and GRC companies that need sharper positioning, better GTM decisions, or hands-on commercial execution.

Probably not the right fit

Horizontal SaaS teams looking for generic volume tactics.

Get in touch

See if we're a fit.

A 30-minute call, no sales funnel, no obligation.

Start a conversation

Signal. Not noise.

Legal tech is in a strange place.

Three ways quadK works with you.

Strategic Advisory

Tactical Engagements

Execution Services

Built for teams selling into legal & compliance.

Why most GTM advice fails in legal tech.

StrategicAdvisory.

More than general startup advice.

Based on the depth of engagement you need.

Strategic Advisor

GTM Build & Execution

GTM Lead

Most engagements start with a 30-minute conversation.

TacticalEngagements.

Sometimes you don't need advisory.

Four patterns. Four outcomes.

GTM Diagnostics

Includes

Positioning & Messaging Sprint

Includes

Revenue Foundations

Includes

Conference ROI

Includes

Custom tactical engagements.

Packaged or custom — we'll figure out the fit.

ExecutionServices.

You know what needs to happen.

Focused engagements. Clear outputs.

The Outbound Accelerator

The Sales Asset Refresh

The Demo Overhaul

GTM Quick Assessment

Custom execution engagements.

Scope and pricing confirmed after a 30-minute call.

AboutquadK.

Generic playbooks don't work here.

Founded byEmma Kelly.

Legal tech & GRC companies ready to sharpen.

Horizontal SaaS teams looking for generic volume tactics.

See if we're a fit.

Strategic
Advisory.

Tactical
Engagements.

Execution
Services.

About
quadK.

Founded by
Emma Kelly.